About
Room to grow
The alcohol-free movement is rapidly making change and Hooked is an avenue for the sober community to experience these changes on a global level. Some destinations have done an excellent job incorporating the alcohol-free movement while others not so much but it’s fun to witness just the same. Some destinations like Morocco never needed to make changes as they were alcohol-free all along. Become a host so we can help more travelers experience more destinations!
Our Story
Sky's the limit
After several years of thriving in her alcohol-free lifestyle, Hooked founder Darci Murray met up for coffee with an old friend who was full of entrepreneurial energy. To Darci’s surprise, her friend was also living alcohol-free—but with a twist! She was a mocktail-loving alcohol-free coach, deeply immersed in the vibrant world of booze-free drinks. Darci was instantly hooked on this exciting new realm, and a whole new passion was born!
Halfway through their coffee, the two ladies started dreaming up a trip and thought, 'Why not invite a few of our female friends?' But that idea didn’t last long—why limit the fun? Why leave out half the population? By the time the coffee cups were empty, they had a much bigger vision: a global invitation for all alcohol-free adventurers! And that’s how Hooked – Alcohol-Free Travel was born. Hooked is for everyone—men, women, sober-curious, in recovery, mocktail lovers, young, old, and anyone who’s sober-supportive. No one is left out here!
In October 2021, Hooked officially launched with an exciting trip to ICELAND that took place in September 2022—and we’ve been taking off ever since! We’re absolutely in love with our name, HOOKED. Why? Because we’re Hooked on travel, Hooked on building healthy habits, and Hooked on becoming the best version of ourselves. With Hooked - The Sky’s the Limit!
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The Hook-Up
Check out local events and entertainment. Get connected with alcohol-free experiences across the globe.
Meet The Founder
My name is Darci, I was literally born into the travel industry! My mother was a travel agent making some of my earliest memories looking at beautiful pictures in travel brochures while spinning the globe in her office to see where my finger landed. Once the spin was complete fate had determined my new bucket list destination and the research began.
When I turned 21, I travelled with Contiki in Europe from London to Greece. It was an awesome adventure I think??? Heck I was drinking… my sole focus was to see the sights at night and I can tell you this all the bars looked the same.
In December of 2017 I gave up alcohol for good. It had turned into a coping mechanism for me that I no longer needed. Self discovery became my purpose. I had reached the end of my self destructive journey and wanted to be the best possible version of me. I became a sponge for Brene Brown, Tony Robbins, Russel Brandt, Mel Robbins, Glennon Doyle, Melody Beattie and Robin Sharma. Letting go of alcohol increased my passion for travel and for my now career as a travel agent! My level of appreciation for different cultures, flavors, landscapes, people, ceremonies was heightened and my desire to create optimal travel experiences for my clients purposeful. I honestly feel I have one of the most important jobs in the world helping people create memories.
Living alcohol-free is all about self-discovery… HOOKED is the perfect marriage between alcohol-free living, self-discovery, healthy habits and purpose. You do not have to be an alcoholic to not drink alcohol. Hooked is simply like-minded alcohol-free people traveling together.
Welcome to HOOKED Alcohol Free Travel!